Optical Camera Communications (OCC) is a technology that allows for high-speed data transfer through visible light. The technology is popular in various industries, including retail, museums, and other locations where reliable and fast data transfer is required. OCC works by using LEDs to transmit data through light waves, which can then be received and interpreted by cameras or other optical sensors.
Retail
One area where OCC is making significant strides is in the retail industry. Retailers are using this technology to improve the shopping experience for their customers by providing more engaging and personalized content. For example, retailers are using OCC to create interactive displays that respond to customers’ movements, providing product information and recommendations in real-time. The technology is also being used to provide accurate product information, pricing, and inventory details, which can help customers make more informed decisions.
Museums
In addition to the retail industry, OCC is also being used in museums and other public spaces to enhance the visitor experience. For example, museums are using OCC to provide detailed information about exhibits, artwork, and historical artifacts, providing a more interactive and engaging experience for visitors. The technology is also being used to provide audio and visual information in multiple languages, making exhibits more accessible to international visitors.
National Museum of Finland
An example is the use of VLC technology at the National Museum of Finland in Helsinki. The technology, which also uses LED lights to transmit data through visible light, was installed in the museum’s galleries to provide visitors with additional information about the exhibits they are viewing. Visitors can simply point their smartphones at the LED light sources to access the information, including audio and visual content.
Science Museum London
The Science Museum in London, UK, has also implemented OCC technology in its Wonderlab gallery. The museum uses infrared light to transmit data from interactive exhibits to visitors’ smartphones, providing them with real-time feedback and information about the exhibits they are interacting with.
Customer engagement
Overall, Optical Camera Communications is proving to be a powerful tool in improving customer engagement, data transfer, and visitor experiences in various industries. With its ability to provide high-speed data transfer through light waves, OCC has the potential to revolutionize the way we communicate and interact with our environment. As the technology continues to develop, we can expect to see even more innovative applications in the retail, museum, and other industries.
LiFi versus OCC
LiFi is a wireless communication technology that uses visible light or infrared light to transmit data between devices, such as computers, smartphones, and IoT devices. It works by modulating the light output of an LED light source to encode data and transmitting it through the air to a receiver device. The receiver device then demodulates the light signal to retrieve the data.
One way communication
OCC, on the other hand, is a communication technology that uses light to transmit data from a light source to a camera. The camera captures the modulated light signal and decodes it to retrieve the data. This technology is often used for applications such as mobile payments, data transfer, and interactive advertising.
During the conference this topic will be covered.
Several members of the Light Communication Alliance are active in this field.